I have a retail store selling scrapbook products and would like to know more about the South Africa market as well as any marketing ideas.

The questions I have are:

The primary objectives of this research are to:

• Estimate the size of the industry
• Estimate and track sales by distribution channel
• Determine and track craft participation by category
• Provide demographic profiles and attitudinal/behavior patterns of crafters
• Document shopping patterns

Regards

Bridgette